Performance Marketing
Learn how to run paid advertising campaigns using Google Ads, Meta Ads, Meta Business Suite and YouTube Ads. Understand audience targeting, campaign setup, budgeting and performance tracking to help businesses reach more customers and generate leads.
What You Will Learn
This course covers the fundamentals of performance marketing. You will learn step by step through practical examples and campaign exercises.
1. Google Ads
Learn how to create search campaigns, choose keywords, set budgets and reach people searching for products or services.
2. Meta Ads
Understand how to create paid advertising campaigns on Facebook and Instagram, select audiences and choose suitable ad placements.
3. Meta Business Suite
Learn how to manage Facebook and Instagram business accounts, schedule content, manage messages and monitor performance.
4. YouTube Ads
Discover how to promote videos, reach relevant audiences and understand the basics of YouTube advertising campaigns.
5. Audience Targeting & Budgeting
Learn how to define your target audience, set an advertising budget and choose campaign objectives based on business goals
6. Campaign Analytics & Reporting
Understand clicks, impressions, reach, conversions and cost per result to evaluate campaign performance and identify improvements.